Shift from network lobbyist to knowledge lobbyist.. who you know vs what u know..
Context to Content - companies are focusing to be part of a conversation
Advocacy
Lobbying - Individual company issue
Public Policy - larger industry issue
- if you shift advocacy from individual to sector to industry wide issue -> government is more receptive
- Do through coalition - industry body - get people around the issue - more effective for a new policy proposal
- Build long term relationships - art of networking
- Thinking ahead
- Thought leadership - creating a narrative - white paper etc
- Messaging and medium - never talk to the government through media
Person
- work across the hierarchy..
- flexibility
- entrepreneurial sprit - proactive and not
- Networking skills
- Hunger for knowledge
Retain institutional knowledge vs individual knowledge
- four eye principle
- SOPs